About Us

Management Team

Sara Murray OBE

Founder & Chief Executive Officer

Sara Murray (M.A. Oxon) is a serial entrepreneur. She founded Ninah Consulting, which uses proprietary software to advise clients, including GSK and Coca-Cola, on marketing effectiveness, and sold it to Publicis Groupe. In 1999, Sara founded Inspop, which owns the brand Confused.com. She built and sold the online company to the Admiral Group. She was a non-executive Director of Schering Health Care and a founding board member of Seedcamp. Sara won the Entrepreneur of the Year Award 2009 and sits on the Technology Strategy Board Governing Board. Sara was awarded an OBE for services to Entrepreneurship and Innovation in the Queen’s Birthday Honours 2012 and is a qualified helicopter pilot.

Steve Chapin

Chief Executive Officer - Buddi US

Steve is based in the Buddi US headquarters in Tampa, Florida where he leads all of Buddi’s U.S. offender monitoring operations. He is a pioneer in the GPS tracking and offender monitoring market with more than 14 years of experience within the industry. Prior to joining Buddi, he was the CEO of Pro Tech Monitoring, the first company to successfully develop and deploy GPS technology for use in the criminal justice industry. As CEO, he led the company from the zero revenue, startup phase to a highly profitable, leadership position in the corrections industry until its eventual sale to 3M Company in 2010.

With a background in the aerospace electronics industry, Steve has held leadership positions with a leading U.S. manufacturer of avionics equipment and prior to that with a large defense contractor working on classified programs with the U.S. armed forces.

Steve has a Bachelor of Aerospace Engineering from the Georgia Institute of Technology and is listed as the inventor on a number of patents. He is married with three grown children and is an accomplished pilot with multiple ratings.

Charles Lewinton

Chief Technology Officer

Charles has been working in the Electronic Monitoring industry for the last 16 years with a focus on bringing new technology to the field in both software and hardware products. He has a background in large scale software development with a focus on reducing operational costs using innovate software combined with smart hardware. He has led on the roll out of various international electronic monitoring and other government projects, focusing on the technical project management areas and challenges.

Charles has been with buddi now for 6 years and has been able to help shape both software and hardware solutions for buddi’s market leading products.

Vishal Nayar

Business Development Director

Vishal has 17 years of experience in sales, strategic account management, business and innovation management. Vishal has a business oriented science and technology background and previously led a team of 70, including scientists, sales and technology specialists with a £5M/annum P&L at QinetiQ Ltd. He has developed business with international clients such as Olympus Corporation, Nortel Networks, Fujitsu, National Grid, UK and international government bodies. Vishal’s broad science and technology experience resulted in him being invited to the judging panel for the annual Elektra international awards for some years and also his appointment as Chair of the West Midlands ICT Industry Cluster. Vishal has also represented the UK in international delegations promoting the UK in the Far East and Australia and provided consultancy in technology and energy sectors. Through leading a number of international and UK projects in Electronic Monitoring Vishal has in-depth knowledge of the field and is working on the delivery of excellent customer oriented solutions.

Louise Harrold

Project Director and Head of Operations

Louise is an industry expert in Offender Electronic Monitoring (EM). She has significant industry experience spanning 18 years that includes implementing, operating and developing Criminal Justice Sector EM solutions whilst managing significant numbers of operational staff and global growth in the UK, Canada, New Zealand, and Poland.

Louise leads the Buddi Bid Team and is therefore responsible for scaling its operations to expand its presence globally as well as consulting with and shaping large-scale bespoke opportunities and solutions for governments worldwide.

Her background includes a significant period of time as a Corporate Senior Manager, working across Operations, Business Development and HR. Louise’s background includes Project Management at NATO HQ where she was responsible for critical command and infrastructure including Satellite space and ground segments.

Louise is a qualified EM expert evidence witness whose specialized knowledge is utilized by courts in the UK and internationally; these skills have been used in test cases for GPS location evidence of which the outcome has set precedents for court proceedings to establish legal principles regarding its use and strength of evidence.

Louise has two grown up children, and is an artist, photographer and published author, currently living between New Zealand and the UK.

Fiona Carmichael

Sales Manager

Fiona joined buddi in 2010 with a strong background in new business development and account management. She was quickly promoted to national Sales Manager where she spearheads the adoption of buddi as a safer walking device within the public and corporate sectors across the UK.